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February 05, 2020
So, you spent half your morning on an elaborate routine in the pursuit of the perfect curl... Washing, steaming, twisting, tweaking and obsessing over your tresses with care. You’ve officially achieved the most show-stopping style. It was a big investment of time and effort, but that’s ok. It was worth it…
Can you believe it? All your hard work, time and effort didn’t go the distance yet AGAIN. Back to the bathroom to rinse, co-wash, repeat. We’re exhausted just thinking about it.Hairstyle failure looks different for all of us- whether it’s that your wash-n-go didn’t last past lunchtime, it never looked that great in the first place, or the shrinkage is just too much for you.Your beautifully styled curls aren’t lasting, and here’s why:
You never know what's really working for you, because you’re mixing and matching your products so much you never really can find out which step is working for you and which isn’t. Your hair responds well to one product, but not another one- but how can you know which is which if you’re piling them all on without an opportunity for trial and error? Some sources recommend completely ditching ALL YOUR HAIR PRODUCTS (gasp… no. thank. you.) and gradually re-introducing them one-by-one to find out what’s working and what’s not. But how many of us can commit to a week of literally not seeing anybody while we’re experimenting without product?! Your hair’s in an untamed haystack and nobody owns enough wigs to survive that.
Your hair loses elasticity and the ability to retain its shape when it’s lacking moisture. Your curls need water to stay hydrated.
Whenever we’re teaching a new guest in our salon, we always ask them to style a section of their own hair, to show us how they usually do it at home. This gives us a unique perspective on what they might be doing wrong, so we can teach them better techniques and make sure they’re feeling confident they’ll be able to use the same method at home. Many guests are just going a bit too fast and not getting each hair strand styled, which ultimately leads to their natural style not lasting.Investing a bit of extra care and time when going through your routine will really pay off. By rushing through your product application, you could be getting an uneven distribution on your hair, which equals “no-curl definition”. It’s easy to miss spots, leaving areas with no styling product on them, and also end up with too much product in some areas, weighing sections down and getting product build-up.
We see this all the time. It’s an easy mistake to make, especially when your hair is thick. Natural hair that has medium- to high- porosity drinks up product, so you’ll need to take this into account when styling. Thicker and more porous hair requires more products, applied in smaller sections. And just in case you’re upset about the extra effort required if this is you- you’ve got the hair texture that gets a lot of hair envy! Soooo….to whom much is given, much is required. So gone head and post them Instagram photos of your beautiful hair. We’re all looking!
Opting for a Twist Out seems like it’s a good time-saving technique... but some of them just don’t last very long. Do you keep finding yourself in a repetitive cycle of having to fuss with your hair more often at home, or stuck in the salon chair for half a day? Styles like Two-Strand Twists look great, but that could be 4 hours of twisting… And you’re frustrated because your twist-out is only lasting about 3 days before you have to twist it again. That’s a lot of work, and oh boy your arms are tired!
When customers tell us they’re not able to achieve a good result with a Wash-N-Go, we ask a series of questions that tell us exactly where they’re going wrong. Most people name a series of products that contain nothing that will hold a hair style. In fact, most of them are using something that is just a moisturizer.So basically you’re moisturizing your hair, and that’s it.. And as a result, you’re finding that your curls aren’t holding or getting the definition you’re looking for. You’ve tried some gels, but they always dry crunchy, make your curls stiff, and flake out on you. Trust us… not all gels are like that. We have to get you using the right one (Hint: start with Urbanbella Neat Extra Soft Hair Gel)
The dreaded bedhead. You wake up with dryness every day, causing your curls to get matted and to shrink. So you have to put in a lot of work to get it looking under control before you can even start your day. Getting your beauty sleep shouldn’t have the opposite effect on your hairstyle.
This is what we’ve learned over the past 16 years- The stuff that really works for natural hair, and what doesn’t.
Tell us the hair hacks you’ve discovered to make your style last long beyond wash day!
Looking forward to sharing more and learning more from you!
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