I have been searching for something that I could use to refresh my curls daily. Nothing has worked, until I found this product. I used to put my hair in a ponytail after a couple of days. Now I can continue wearing it down. I use the cre gel with a moisturizer on wash day, then I dampen and add shea hair milk each morning after that. It spreads very easily and a little goes a long way. I get compliments on my curl pattern now.