We are so excited about this collection! You can now get excellent hair care that is free of dyes, perfumes, and things that can just cause the wrong reaction for some folks. We also eliminated to use of oils and butter that are derived from a nut. We use 3 main oils in this collection which are Olive Oil, Sunflower Oil and Meadowfoam Oil. We also use Vitamin E. This product line also does not contain any protein or wheat-based ingredients for those with gluten sensitivity.