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Finally! Moisture that last and last! Our Four Butter Blend™ does it again, giving your tresses true hydration and moisture everyday.

Take a small dollop and smooth onto your hair for daily moisture and to stop dryness. Great for styling too! Use for buttery soft wet or dry twist sets, coil-out and for smoothing the edges on ponytail days.

Mommies love this for using on the little ones too!

Urbanbella Natural Hair Tutorial

This video collection will show you a variety of clients and hair textures using Urbanbella Styling gels.  The styles include the Urbanbella Wash-N-Go, Twist Sets and A Big Chop! Woo-Hoo!


What is it?

A hair moisturizing cream made to hydrate hair weekly or daily.

 How to use:

Take a small dab (quarter size amount and rub between palms of your hands.  Scrunch onto your hair.


We scrunch this onto the hair after styling to get a buttery soft finish.  We find that applying it once a week after styling is plenty to keep the hair well moisturized.  If you live in a drier climate or during the winter you may want to apply it 2x a week if needed.

Key Ingredients:

Olive Oil
Helps reduce hair breakage and keeps hair soft and moisturized.  We find that using Olive Oil in our products builds moisture for the long term and this is what you want from your hair products

Coconut Oil
Makes hair soft and supples, helps maintain protein levels and strengthens hair shaft.

Sunflower OIl
It contains Vitamin E to promote hair growth.

Full ingredient list


Purified Water, Glyceryl Stearate (and) PEG 100 Stearate, Cetearyl Alcohol,Castor Oil, Sunflower Seed Oil, Meadowfoam Oil Olea Europaea (Olive) Oil, Limnanthes Alba, Fragrance, Caprylic/Capric Triglyceride, Phenoxyethanol (and) Caprylyl Glycol, Tetrasodium EDTA, Citric Acid

Claims: Castor Oil Sunflowe Oil, Meadowfoam Seed Oil Olive Oil

Customer Reviews

Based on 19 reviews Write a review

Customer Reviews

Based on 19 reviews
dorothy preston
Love it!

I absolutely love this product! I’m a new user of this product line and this one just makes my curls pop and with daily use my curls will last for days, I only need to use a small amount. Thanks for creating it.

This stuff is great!

This is the best hair product I’ve ever used. My hair shedded really bad after being on medication. My goddaughter (5 yrs old) loves to do my hair and this is what her mother uses on her hair. I noticed my hair thickened and the length grew back. My order arrived quickly & I absolutely love it. I’ve started using it on my husband’s hair. It makes your hair feel nourished without feeling greasy. I can’t say enough good things about this product!

No. 23 Hydrating Moisturizing Cream

Typically when my hair dries, so does the moisture but not with No. 23. My hair is soft and still has movement. I absolutely love it! Glad I was introduced to the UB brand by my friend, Monica.

Great for Moisture

This moisturizer is great for dry brittle hair. It's not heavy or tacky and keeps my hair moisturized and incredibly soft. New staple!

Regina Roberts
Light and Effective Moisture

Lovely scent, great moisture! My hair is appreciating the moisture and I am loving the light scent. All of the products work together to keep my hair healthy and well maintained.